Account-Based Growth Audio Walkthrough
Account-Based Growth explains how B2B companies can achieve sustainable growth by prioritizing their most valuable customers and aligning sales, marketing, and customer success around long-term relationships.
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In Account-Based Growth, Bev Burgess and Tim Shercliff challenge the assumption that business growth primarily depends on acquiring more customers. Their research shows that a small percentage of B2B accounts often generates a disproportionate share of profitable revenue. The authors argue that companies should identify these strategic customers, allocate resources according to their value and potential, and treat major accounts as individual markets.
The book presents an integrated approach combining account prioritization, business planning, account-based marketing, key account management, customer success, and executive engagement. Through research and industry case studies, it explains how organizations can overcome departmental silos, strengthen customer relationships, improve retention, and expand existing accounts while creating sustainable value for both customers and suppliers.
Account-Based Growth Audio Walkthrough
Account-Based Growth explains how B2B companies can achieve sustainable growth by prioritizing their most valuable customers and aligning sales, marketing, and customer success around long-term relationships.
In Account-Based Growth, Bev Burgess and Tim Shercliff challenge the assumption that business growth primarily depends on acquiring more customers. Their research shows that a small percentage of B2B accounts often generates a disproportionate share of profitable revenue. The authors argue that companies should identify these strategic customers, allocate resources according to their value and potential, and treat major accounts as individual markets.
The book presents an integrated approach combining account prioritization, business planning, account-based marketing, key account management, customer success, and executive engagement. Through research and industry case studies, it explains how organizations can overcome departmental silos, strengthen customer relationships, improve retention, and expand existing accounts while creating sustainable value for both customers and suppliers.
What You Get With the Full Audio
A complete, chapter-by-chapter Audio Walkthrough built to help you understand the book in depth and get more from every idea.
Complete Chapter-by-Chapter Coverage
Follow the book from beginning to end, with every chapter explained in sequence so important ideas are not lost along the way.
The Reasoning Behind the Ideas
Understand the context, logic, examples, and explanations behind the author’s ideas instead of only hearing isolated conclusions.
Built Specifically for Listening
Long-form audio designed to be easy to follow while walking, driving, training, commuting, or handling routine work.
Understand Ideas Well Enough to Use Them
Spend enough time with the concepts to see how they connect, what they mean, and where they can become useful in practice.
Hours of Focused Learning
Get the depth needed to properly explore the book instead of compressing its strongest ideas into just a few minutes.