Learn how companies can make philanthropy part of their culture, using employee service, corporate resources, and nonprofit partnerships to strengthen communities while supporting long-term business goals.
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Compassionate Capitalism argues that corporate philanthropy should not be an isolated donation program or occasional PR exercise. Instead, Benioff and Southwick advocate an integrated model in which community service becomes part of a company’s culture and mission, supported by leadership and involving employees, profits, equity, expertise, and other corporate resources.
Drawing on real corporate and nonprofit examples, the book examines how businesses can define a philanthropic mission, involve employees, maintain their commitment during difficult periods, build effective nonprofit partnerships, expand initiatives globally, and measure their impact. For entrepreneurs and business owners, it provides a practical way to think about social responsibility as something built into the organization rather than added after success.
Learn how companies can make philanthropy part of their culture, using employee service, corporate resources, and nonprofit partnerships to strengthen communities while supporting long-term business goals.
Compassionate Capitalism argues that corporate philanthropy should not be an isolated donation program or occasional PR exercise. Instead, Benioff and Southwick advocate an integrated model in which community service becomes part of a company’s culture and mission, supported by leadership and involving employees, profits, equity, expertise, and other corporate resources.
Drawing on real corporate and nonprofit examples, the book examines how businesses can define a philanthropic mission, involve employees, maintain their commitment during difficult periods, build effective nonprofit partnerships, expand initiatives globally, and measure their impact. For entrepreneurs and business owners, it provides a practical way to think about social responsibility as something built into the organization rather than added after success.
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