Impact Pricing Audio Walkthrough
Impact Pricing explains how to price around customer value rather than costs, helping business owners and marketers understand willingness to pay, segmentation, and the pricing decisions that most directly affect profitability.
GET THE FULL AUDIO →Impact Pricing argues that pricing should be built around the value customers perceive and their willingness to pay, not simply a markup on costs. Stiving shows how value-based pricing starts with the customer’s second-best option, the advantages and disadvantages of your offer, and the economic value of those differences. The book also explains how segmentation can capture different willingness to pay across customer groups and transactions. For entrepreneurs and marketers, the broader lesson is to treat pricing as part of strategy and product design rather than an afterthought. Stiving connects pricing to versioning, complementary products, bundling, customer expectations, competitors, economic conditions, and the product life cycle. The listener should come away better able to evaluate where pricing can improve profitability and how pricing choices support positioning, product portfolios, and long-term business decisions.
Impact Pricing Audio Walkthrough
Impact Pricing explains how to price around customer value rather than costs, helping business owners and marketers understand willingness to pay, segmentation, and the pricing decisions that most directly affect profitability.
Impact Pricing argues that pricing should be built around the value customers perceive and their willingness to pay, not simply a markup on costs. Stiving shows how value-based pricing starts with the customer’s second-best option, the advantages and disadvantages of your offer, and the economic value of those differences. The book also explains how segmentation can capture different willingness to pay across customer groups and transactions. For entrepreneurs and marketers, the broader lesson is to treat pricing as part of strategy and product design rather than an afterthought. Stiving connects pricing to versioning, complementary products, bundling, customer expectations, competitors, economic conditions, and the product life cycle. The listener should come away better able to evaluate where pricing can improve profitability and how pricing choices support positioning, product portfolios, and long-term business decisions.
What You Get With the Full Audio
A complete, chapter-by-chapter Audio Walkthrough built to help you understand the book in depth and get more from every idea.
Complete Chapter-by-Chapter Coverage
Follow the book from beginning to end, with every chapter explained in sequence so important ideas are not lost along the way.
The Reasoning Behind the Ideas
Understand the context, logic, examples, and explanations behind the author’s ideas instead of only hearing isolated conclusions.
Built Specifically for Listening
Long-form audio designed to be easy to follow while walking, driving, training, commuting, or handling routine work.
Understand Ideas Well Enough to Use Them
Spend enough time with the concepts to see how they connect, what they mean, and where they can become useful in practice.
Hours of Focused Learning
Get the depth needed to properly explore the book instead of compressing its strongest ideas into just a few minutes.