Learn why customers leave after buying and how the first 100 days shape their loyalty. Understand how better onboarding and post-sale experiences can turn new buyers into long-term customers.
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Most businesses invest heavily in acquiring customers but pay far less attention to keeping them. In Never Lose a Customer Again, Joey Coleman explains why the first 100 days of a customer relationship are critical to retention. He reveals how buyer's remorse, neglected expectations, and poor post-purchase experiences cause customers to leave, even when the product or service delivers value.
Through his eight-phase customer experience framework, Coleman shows how businesses can guide buyers from their initial decision to lasting loyalty and advocacy. The book also introduces four practical steps—Investigate, Observe, Personalize, and Surprise—to improve customer interactions. Entrepreneurs, marketers, and sales professionals will learn how to design better onboarding experiences, strengthen customer relationships, reduce churn, and encourage repeat business and referrals.
Learn why customers leave after buying and how the first 100 days shape their loyalty. Understand how better onboarding and post-sale experiences can turn new buyers into long-term customers.
Most businesses invest heavily in acquiring customers but pay far less attention to keeping them. In Never Lose a Customer Again, Joey Coleman explains why the first 100 days of a customer relationship are critical to retention. He reveals how buyer's remorse, neglected expectations, and poor post-purchase experiences cause customers to leave, even when the product or service delivers value.
Through his eight-phase customer experience framework, Coleman shows how businesses can guide buyers from their initial decision to lasting loyalty and advocacy. The book also introduces four practical steps—Investigate, Observe, Personalize, and Surprise—to improve customer interactions. Entrepreneurs, marketers, and sales professionals will learn how to design better onboarding experiences, strengthen customer relationships, reduce churn, and encourage repeat business and referrals.
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