No B.S. Marketing to the Affluent Audio Walkthrough
A practical guide for marketers and business owners to attracting affluent customers by aligning positioning, sales language, pricing, and customer experience with how affluent buyers think and buy.
GET THE FULL AUDIO →Dan S. Kennedy argues that many businesses spend too much effort competing for price-sensitive customers while failing to deliberately pursue affluent buyers. The book explains how to identify these customers, understand their aspirations and buying behavior, locate them, and shape marketing around what they value rather than treating them like ordinary mass-market consumers. The practical emphasis is on targeting, carefully chosen sales language, referrals, expert status, premium positioning, differentiated service levels, and price elasticity. Kennedy challenges the assumption that lower prices are automatically more persuasive, showing instead how consistent positioning, stronger experiences, and appropriate pricing can reduce price resistance and make a business more attractive to affluent clients.
No B.S. Marketing to the Affluent Audio Walkthrough
A practical guide for marketers and business owners to attracting affluent customers by aligning positioning, sales language, pricing, and customer experience with how affluent buyers think and buy.
Dan S. Kennedy argues that many businesses spend too much effort competing for price-sensitive customers while failing to deliberately pursue affluent buyers. The book explains how to identify these customers, understand their aspirations and buying behavior, locate them, and shape marketing around what they value rather than treating them like ordinary mass-market consumers. The practical emphasis is on targeting, carefully chosen sales language, referrals, expert status, premium positioning, differentiated service levels, and price elasticity. Kennedy challenges the assumption that lower prices are automatically more persuasive, showing instead how consistent positioning, stronger experiences, and appropriate pricing can reduce price resistance and make a business more attractive to affluent clients.
What You Get With the Full Audio
A complete, chapter-by-chapter Audio Walkthrough built to help you understand the book in depth and get more from every idea.
Complete Chapter-by-Chapter Coverage
Follow the book from beginning to end, with every chapter explained in sequence so important ideas are not lost along the way.
The Reasoning Behind the Ideas
Understand the context, logic, examples, and explanations behind the author’s ideas instead of only hearing isolated conclusions.
Built Specifically for Listening
Long-form audio designed to be easy to follow while walking, driving, training, commuting, or handling routine work.
Understand Ideas Well Enough to Use Them
Spend enough time with the concepts to see how they connect, what they mean, and where they can become useful in practice.
Hours of Focused Learning
Get the depth needed to properly explore the book instead of compressing its strongest ideas into just a few minutes.