Better than a text book

Persuasive Copywriting Audio Walkthrough

Andy Maslen

Learn how emotion, motivation and customer empathy make copy more persuasive, and how to apply these principles to create writing that engages readers, influences decisions and encourages action.

10h26
16 chapters
English
Audio Format
Persuasive Copywriting by Andy Maslen — Audio Walkthrough cover
Listen to the Preview
00:00 / 00:00
GET THE FULL WALKTHROUGH →

Persuasive Copywriting challenges the assumption that facts, logic and product benefits alone are enough to persuade. Andy Maslen examines how motivation and emotion shape decision-making, showing why effective copy needs to make readers feel that an action is right, not simply understand the rational case for it.

Through emotional language, promises, storytelling, customer personas, empathy, ethos, pathos and logos, calls to action, tone of voice and practical writing techniques, the book develops a more psychologically informed approach to persuasion. For marketers, copywriters and business owners, it provides a framework for creating relevant, engaging copy that respects the reader while strengthening its ability to influence and sell.

Is This Walkthrough Right for You?

A quick way to see whether this format matches what you want.

✓

A Good Fit If...

This walkthrough is built for people who want more than a quick summary.

✓ You want to understand the book in depth without reading it cover to cover
✓ You prefer learning through audio
✓ You want the reasoning, examples, and nuances — not just key takeaways
✓ You want to turn the book’s ideas into something you can actually use
✓ You want to learn while walking, training, or doing routine tasks without needing to sit and read
×

Probably Not For You If...

This may not be the right format if you want something extremely short or very specific.

× You only want a 5-minute summary
× You strongly prefer reading
× You’re not interested enough in this book to spend time understanding it in depth
× You already know the book well enough that you don’t need another deep explanation
× You’re only looking for a specific quote, fact, or isolated takeaway from the book
Better than a text book

Persuasive Copywriting Audio Walkthrough

Andy Maslen

Learn how emotion, motivation and customer empathy make copy more persuasive, and how to apply these principles to create writing that engages readers, influences decisions and encourages action.

10h26
16 chapters
English
Audio Format
GET THE FULL WALKTHROUGH →

Persuasive Copywriting challenges the assumption that facts, logic and product benefits alone are enough to persuade. Andy Maslen examines how motivation and emotion shape decision-making, showing why effective copy needs to make readers feel that an action is right, not simply understand the rational case for it.

Through emotional language, promises, storytelling, customer personas, empathy, ethos, pathos and logos, calls to action, tone of voice and practical writing techniques, the book develops a more psychologically informed approach to persuasion. For marketers, copywriters and business owners, it provides a framework for creating relevant, engaging copy that respects the reader while strengthening its ability to influence and sell.

Persuasive Copywriting by Andy Maslen — Audio Walkthrough cover
Listen to the Preview
00:00 / 00:00

Is This Walkthrough Right for You?

A quick way to see whether this format matches what you want.

✓

A Good Fit If...

This walkthrough is built for people who want more than a quick summary.

✓ You want to understand the book in depth without reading it cover to cover
✓ You prefer learning through audio
✓ You want the reasoning, examples, and nuances — not just key takeaways
✓ You want to turn the book’s ideas into something you can actually use
✓ You want to learn while walking, training, or doing routine tasks without needing to sit and read

Is This Walkthrough Right for You?

A Good Fit If...

✓ You want to understand the book in depth without reading it cover to cover
✓ You prefer learning through audio
✓ You want the reasoning, examples, and nuances — not just key takeaways
✓ You want to turn the book’s ideas into something you can actually use
✓ You want to learn while walking, training, or doing routine tasks without needing to sit and read

Probably Not For You If...

× You only want a 5-minute summary
× You strongly prefer reading
× You’re not interested enough in this book to spend time understanding it in depth
× You already know the book well enough that you don’t need another deep explanation
× You’re only looking for a specific quote, fact, or isolated takeaway from the book

Access the Audio Walkthrough

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