Why do similar businesses sell for dramatically different prices? Learn how competitive advantage, strategic buyer selection, and careful preparation can help business owners secure higher sale prices.
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Sell Your Business for an Outrageous Price challenges the assumption that a company's selling price is determined primarily by its financial performance or standard industry valuation multiples. Kevin M. Short explains why seemingly similar businesses can command vastly different prices and how owners can position their companies to attract buyers willing to pay a premium. His Proactive Sale Strategy focuses on assessing sale readiness, resolving due diligence issues, identifying competitive advantages, and researching potential buyers before entering the market.
The book then introduces the Outrageous Price Process, built around four pillars: competitive advantage, the right buyer, a prepared seller, and a skilled adviser. Short demonstrates how identifying a buyer's potential gains or competitive threats can create negotiating leverage. Business owners will understand how strategic positioning, buyer motivation, and disciplined preparation influence both sale prices and the likelihood of closing a transaction.
Why do similar businesses sell for dramatically different prices? Learn how competitive advantage, strategic buyer selection, and careful preparation can help business owners secure higher sale prices.
Sell Your Business for an Outrageous Price challenges the assumption that a company's selling price is determined primarily by its financial performance or standard industry valuation multiples. Kevin M. Short explains why seemingly similar businesses can command vastly different prices and how owners can position their companies to attract buyers willing to pay a premium. His Proactive Sale Strategy focuses on assessing sale readiness, resolving due diligence issues, identifying competitive advantages, and researching potential buyers before entering the market.
The book then introduces the Outrageous Price Process, built around four pillars: competitive advantage, the right buyer, a prepared seller, and a skilled adviser. Short demonstrates how identifying a buyer's potential gains or competitive threats can create negotiating leverage. Business owners will understand how strategic positioning, buyer motivation, and disciplined preparation influence both sale prices and the likelihood of closing a transaction.
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