Better than a text book

Sell Your Business for an Outrageous Price Audio Walkthrough

Kevin M. Short

Why do similar businesses sell for dramatically different prices? Learn how competitive advantage, strategic buyer selection, and careful preparation can help business owners secure higher sale prices.

6h21
12 chapters
English
Audio Format
GET THE FULL AUDIO →
Complete chapter-by-chapter Audio Walkthrough.

Sell Your Business for an Outrageous Price challenges the assumption that a company's selling price is determined primarily by its financial performance or standard industry valuation multiples. Kevin M. Short explains why seemingly similar businesses can command vastly different prices and how owners can position their companies to attract buyers willing to pay a premium. His Proactive Sale Strategy focuses on assessing sale readiness, resolving due diligence issues, identifying competitive advantages, and researching potential buyers before entering the market.

The book then introduces the Outrageous Price Process, built around four pillars: competitive advantage, the right buyer, a prepared seller, and a skilled adviser. Short demonstrates how identifying a buyer's potential gains or competitive threats can create negotiating leverage. Business owners will understand how strategic positioning, buyer motivation, and disciplined preparation influence both sale prices and the likelihood of closing a transaction.

Listen to the Preview
00:00 / 00:00
Better than a text book

Sell Your Business for an Outrageous Price Audio Walkthrough

Kevin M. Short

Why do similar businesses sell for dramatically different prices? Learn how competitive advantage, strategic buyer selection, and careful preparation can help business owners secure higher sale prices.

Listen to the Preview
00:00 / 00:00
GET THE FULL AUDIO →
Complete chapter-by-chapter Audio Walkthrough.

Sell Your Business for an Outrageous Price challenges the assumption that a company's selling price is determined primarily by its financial performance or standard industry valuation multiples. Kevin M. Short explains why seemingly similar businesses can command vastly different prices and how owners can position their companies to attract buyers willing to pay a premium. His Proactive Sale Strategy focuses on assessing sale readiness, resolving due diligence issues, identifying competitive advantages, and researching potential buyers before entering the market.

The book then introduces the Outrageous Price Process, built around four pillars: competitive advantage, the right buyer, a prepared seller, and a skilled adviser. Short demonstrates how identifying a buyer's potential gains or competitive threats can create negotiating leverage. Business owners will understand how strategic positioning, buyer motivation, and disciplined preparation influence both sale prices and the likelihood of closing a transaction.

THE FULL AUDIO EXPERIENCE

What You Get With the Full Audio

A complete, chapter-by-chapter Audio Walkthrough built to help you understand the book in depth and get more from every idea.

Complete Chapter-by-Chapter Coverage

Follow the book from beginning to end, with every chapter explained in sequence so important ideas are not lost along the way.

The Reasoning Behind the Ideas

Understand the context, logic, examples, and explanations behind the author’s ideas instead of only hearing isolated conclusions.

Built Specifically for Listening

Long-form audio designed to be easy to follow while walking, driving, training, commuting, or handling routine work.

Understand Ideas Well Enough to Use Them

Spend enough time with the concepts to see how they connect, what they mean, and where they can become useful in practice.

Hours of Focused Learning

Get the depth needed to properly explore the book instead of compressing its strongest ideas into just a few minutes.

GET THE FULL AUDIO →
Complete chapter-by-chapter Audio Walkthrough.
GET THE FULL AUDIO
Complete chapter-by-chapter Audio Walkthrough. One-time payment. Lifetime access.