The SMALL BIG: Small Changes That Spark Big Influence Audio Walkthrough
The SMALL BIG explains how small, evidence-based changes can produce meaningful improvements in persuasion, helping business professionals frame messages, influence decisions, negotiate effectively, and strengthen customer relationships.
GET THE FULL AUDIO →The SMALL BIG challenges the assumption that influencing people requires major investments, sweeping changes, or greater incentives. Drawing on behavioral science, the authors present more than 50 small adjustments that can significantly affect how people respond, decide, cooperate, and follow through. The book examines mechanisms including social proof, message framing, commitment, reciprocity, defaults, timing, precision, and the management of errors. Its lessons apply to customer loyalty, negotiations, sales communication, teamwork, productivity, and marketing campaigns. Listeners will understand how seemingly minor details—from the order of information to the wording of a request—can strengthen ethical persuasion or unintentionally cause an influence attempt to backfire.
The SMALL BIG: Small Changes That Spark Big Influence Audio Walkthrough
The SMALL BIG explains how small, evidence-based changes can produce meaningful improvements in persuasion, helping business professionals frame messages, influence decisions, negotiate effectively, and strengthen customer relationships.
The SMALL BIG challenges the assumption that influencing people requires major investments, sweeping changes, or greater incentives. Drawing on behavioral science, the authors present more than 50 small adjustments that can significantly affect how people respond, decide, cooperate, and follow through. The book examines mechanisms including social proof, message framing, commitment, reciprocity, defaults, timing, precision, and the management of errors. Its lessons apply to customer loyalty, negotiations, sales communication, teamwork, productivity, and marketing campaigns. Listeners will understand how seemingly minor details—from the order of information to the wording of a request—can strengthen ethical persuasion or unintentionally cause an influence attempt to backfire.
What You Get With the Full Audio
A complete, chapter-by-chapter Audio Walkthrough built to help you understand the book in depth and get more from every idea.
Complete Chapter-by-Chapter Coverage
Follow the book from beginning to end, with every chapter explained in sequence so important ideas are not lost along the way.
The Reasoning Behind the Ideas
Understand the context, logic, examples, and explanations behind the author’s ideas instead of only hearing isolated conclusions.
Built Specifically for Listening
Long-form audio designed to be easy to follow while walking, driving, training, commuting, or handling routine work.
Understand Ideas Well Enough to Use Them
Spend enough time with the concepts to see how they connect, what they mean, and where they can become useful in practice.
Hours of Focused Learning
Get the depth needed to properly explore the book instead of compressing its strongest ideas into just a few minutes.