Learn how Donald Trump approaches high-stakes negotiations, builds leverage, manages risk, and uses publicity to strengthen his position through real-world business and real estate deals.
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Trump: The Art of the Deal examines the thinking behind Donald Trump's business negotiations and real estate ventures. Drawing on projects such as Trump Tower, the Grand Hyatt, and Atlantic City casinos, Trump explains why successful dealmaking depends on identifying opportunities, understanding what the other party wants, and negotiating from a position of strength.
The book explores practical principles including creating leverage, protecting against downside risk, keeping multiple options available, and using publicity to influence perception and demand. It challenges the assumption that ambitious deals require reckless financial exposure. Entrepreneurs, salespeople, and business owners will gain insight into how negotiation, market judgment, promotion, and strategic flexibility shape major business decisions.
Learn how Donald Trump approaches high-stakes negotiations, builds leverage, manages risk, and uses publicity to strengthen his position through real-world business and real estate deals.
Trump: The Art of the Deal examines the thinking behind Donald Trump's business negotiations and real estate ventures. Drawing on projects such as Trump Tower, the Grand Hyatt, and Atlantic City casinos, Trump explains why successful dealmaking depends on identifying opportunities, understanding what the other party wants, and negotiating from a position of strength.
The book explores practical principles including creating leverage, protecting against downside risk, keeping multiple options available, and using publicity to influence perception and demand. It challenges the assumption that ambitious deals require reckless financial exposure. Entrepreneurs, salespeople, and business owners will gain insight into how negotiation, market judgment, promotion, and strategic flexibility shape major business decisions.
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