What Got You Here Won’t Get You There in Sales! Audio Walkthrough
Even successful salespeople can lose customers through habits they barely notice. Learn how to identify and eliminate 16 counterproductive behaviors, strengthen empathy, and build more effective customer relationships.
GET THE FULL AUDIO →
In What Got You Here Won’t Get You There in Sales!, Marshall Goldsmith, Don Brown, and Bill Hawkins explain why improving sales performance often requires abandoning ineffective behaviors rather than learning additional selling techniques. The book identifies 16 habits that undermine customer relationships, including selective hearing, selling past the close, one-upping, and contacting customers without a clear purpose.
The authors distinguish technical product knowledge from the interpersonal skills that influence buying decisions. They explore how empathy, attentive listening, and customer investment shape readiness to buy. Through behavioral feedback, FeedForward, peer coaching, and consistent follow-up, the book provides a practical approach to identifying harmful habits, changing established behaviors, and building stronger customer relationships.
What Got You Here Won’t Get You There in Sales! Audio Walkthrough
Even successful salespeople can lose customers through habits they barely notice. Learn how to identify and eliminate 16 counterproductive behaviors, strengthen empathy, and build more effective customer relationships.
In What Got You Here Won’t Get You There in Sales!, Marshall Goldsmith, Don Brown, and Bill Hawkins explain why improving sales performance often requires abandoning ineffective behaviors rather than learning additional selling techniques. The book identifies 16 habits that undermine customer relationships, including selective hearing, selling past the close, one-upping, and contacting customers without a clear purpose.
The authors distinguish technical product knowledge from the interpersonal skills that influence buying decisions. They explore how empathy, attentive listening, and customer investment shape readiness to buy. Through behavioral feedback, FeedForward, peer coaching, and consistent follow-up, the book provides a practical approach to identifying harmful habits, changing established behaviors, and building stronger customer relationships.
What You Get With the Full Audio
A complete, chapter-by-chapter Audio Walkthrough built to help you understand the book in depth and get more from every idea.
Complete Chapter-by-Chapter Coverage
Follow the book from beginning to end, with every chapter explained in sequence so important ideas are not lost along the way.
The Reasoning Behind the Ideas
Understand the context, logic, examples, and explanations behind the author’s ideas instead of only hearing isolated conclusions.
Built Specifically for Listening
Long-form audio designed to be easy to follow while walking, driving, training, commuting, or handling routine work.
Understand Ideas Well Enough to Use Them
Spend enough time with the concepts to see how they connect, what they mean, and where they can become useful in practice.
Hours of Focused Learning
Get the depth needed to properly explore the book instead of compressing its strongest ideas into just a few minutes.